Reigning Rocky Mountain CMA Entertainer of the Year Chancey Williams & the Younger Brothers Band, announced today that the rising country music star has entered into a multi-year endorsement deal with CINCH® Jeans & Shirts.

Jessica Wahlert, Marketing Manager for CINCH®, said she and her team are enthusiastic about the deal. “We’re excited about the synergies in this partnership including authenticity and passion for the western way of life. Chancey’s commitment to country music fans and the entertainment business is an easy pairing with CINCH’s pledge to stay true to its core western lifestyle customer.” Wahlert described the deal as comprehensive and multi-platformed. Fans of Chancey Williams & the Younger Brothers Band can expect to see even more of the CINCH® brand at the shows and on the tour. Similarly, CINCH® customers will soon see Chancey Williams images online and in-store. The company, while stressing its specific plans remain in development, said co-branded merchandise is a strong possibility both on the tour and elsewhere. HomeSlice CEO and Manager of Chancey Williams Music, LLC, Dean Kinney, said Williams is the only singer/songwriter on an impressive endorsement roster for CINCH®. “Many of the top rodeo athletes in the world help to represent the CINCH® Brand,” commented Kinney, “It is notable that Chancey Williams embodies the western lifestyle to such an extent that a household brand like CINCH® would decide to make him its only music-related endorsement deal. Jessica is a real pro, we are grateful for her support and very proud to join the CINCH® team.” Chancey Williams, the reigning 2017 Rocky Mountain Country Music Association Entertainer of the Year, is set to embark on a second summer tour in support of the Rodeo Cold Beer album, which debuted at number 7 on the iTunes Country Albums chart and number 1 on the Billboard Magazine Mountain Heatseekers chart. A new single from the album, “Hair Trigger Heart” is expected next month, along with a new video release. Williams said he and his Younger Brothers Band, long-known for their Wyoming brand of country music, are a natural with CINCH®. “We’ve built our career on authenticity,” the singer stressed, “I could never see us endorsing a product we don’t fully believe in. I wear CINCH® apparel, we see these folks at dozens of the same events, some of their rodeo athletes are some of my best friends. CINCH® is a perfect fit for me,” Williams concluded with a smile.


LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for both in and out of the arena. Some of the best rodeo athletes and everyday cowboys love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short or long sleeves, outerwear and athletic gear, to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Visit CINCH online at


Chancey Williams was raised on a ranch near the small town of Moorcroft, Wyoming. It was a strong family background and work ethic that Chancey Williams credits with pretty much everything he has. Chancey and his drummer, lifelong friend Travis DeWitt, started the Younger Brothers Band with the humble initial goal of entering a high school talent contest. The pair had no idea it would lead to small fairs (then big fairs), small bars (then large clubs) and become a full-time career. They are joined by the amazing harmonies and lead guitar of Wyatt Springsteen, the stunning fiddle of Brooke Latka., and Jay Lee Downing joined the band on bass guitar. The result is Chancey Williams and the Younger Brothers Band, a rowdy, raucous, unapologetic, memorable stage show that is on the road pretty much all the time.